| About Exim Arts |
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Exim Arts, a locally incorporated company, specialising in arts and crafts, was set up in 1983 but was fully operational in 1991, retailing in handicrafts, home accessories, gifts and decorative items. In 1992, the company won the tender and licence to make life-size “Kucinta – Singapore’s Love Cat” organised by the STPB (Singapore Tourist Promotion Board) for use as its latest mascot from 1992 – 1997. These life-size cats made from polyresin and are being used as gifts to VIPs, visiting dignitaries and foreign embassies by the STPB. The cats are also enviously displayed in the museum in Kuching, Sarawak – cats being symbolic of the capital. Since 1991, the company has leap-frogged many folds with the establishment of four strategically located outlets in Singapore’s latest ‘shop, eat and have fun’ family malls and shopping complexes. The company imports, distributes and retail exquisite hand-made nature gifts, intricately crafted from ethnic origins, sourced throughout Asia and as far as from Europe and America. The company has created a niche in providing unique gifts backed by attentive friendly customers’ service. The company is still expanding and is always on the look out for synergy with established related business or opening of more new retail outlets. A BRIEF INTRODUCTIONA home grown arts, crafts & floral décor company, Exim Arts emphasises on using Nature’s materials to produce products that are innovative, chic yet nature themed. We offer an eye-catching and visually attractive range of exciting décor, gift ideas & items that has a wide following among new and house proud home owners & discerning gift seekers. Our extensive selection is also at affordable prices and we provide personalised customer service. Our shops are also an all-time favourite haunt for creative people, like interior designers and display artists who get more ideas & inspiration when they visit our stores. We specialise in floral, home accessories and home décor products and our wide range comprises of :
The décor and home accessories that we carry are always interesting and ever changing yet limited in quantities since they are mostly handmade. A visit not to be missed!STORE CONCEPTIn living up to our slogan: ‘When Nature Means Creation’, imprinted boldly under our growing tree insignia, it is our creativity which distinguishes us from many other gift companies. We design and display our stores with mostly earth’s natural materials and artifacts, creating a friendly, green environment yet cosy, inviting, tempting and invigorating! All stores carry the basic décor – a large over-hanging specially ordered jute or metal netting which provides support to hang various home accessories, wind chimes, bird cages, greenery, etc. Flooring is usually wood or in natural finish with island displays using natural tree trunk as table tops, rustic wooden benches and shelves, which provide a natural looking habitat for a wide range of animals amidst fauna and flora. Fountains of nature with sounds of running water amongst foliage and greenery provide a soothing sensation and calmness against a background of ‘echoes of nature’ melody. We are at often times, proud to receive many compliments from customers and browsers such as “cute, very interesting shop, we can’t miss your shop in Parkway Parade, helpful services, very creative.….. etc.” We also encourage the use of re-cycled materials by giving away ‘Exim Arts’ recycled paper bags or specially designed jute bags, which shoppers are proud to carry out of our stores and many keep them as souvenirs or décor. RETAIL and MARKETING STRATEGYEmphasizing on the motto ‘Customer is our Paymaster’, we provide professional ‘hands on’ training to all our carefully chosen staff and grind them ‘through the mill’ before they are dispatched to the service counter. Conducting periodic lessons to impart creativity and value-added concept is part of our staff educational curriculum, for example:
We carry a diversified range of products according to season and continually upgrade and change our products because our company is backed up by a reputed list of young designers, suppliers and manufacturers - all of whom have worked with us for the last 5- 8 years. The varying styles and designs of products displayed provide welcome freshness and ambience to our regular clientele who drop in often at our outlets to find out what’s new. We plan to develop a larger clientele database with our VIP card programme by constantly reminding new customers about this programme and its benefits. We also strive to send out promotional leaflets every now and then and birthday greetings to this special group of people. We also take part in various promotions with credit card companies tied together with the shopping malls that we are in. We are therefore a fully integrated arts and crafts nature store and have become a household name among our regular shoppers, house-proud owners and discerning customers. As a unique store, we have always maintained ourselves as a forerunner in the gift market, bringing in new ideas and interesting products all the time. MissionTo plant continuously the brand of Exim Arts into each and every part of Singapore, to assuage and satisfy the taste and preferences of all home-proud owners and businesses well in their décor concepts. VisionTo be the leader in creating and supplying exquisite décor items in Singapore and regionally by distributing intrinsic nature products that embraces the five senses of – touch, feel, smell, sight and sound as in a “Shangri-La” surrounding. This can be achieved by our sacred modus operandi of:
Retail OutletsAnchorpoint Compass Point Jurong Point Liang Court Parkway Parade |